The RED collaboration was a project for a Marketing Strategies class. In this project we had to come up with a creative strategy to promote a brand of our choice.

RED is a collaboration between fast fashion label Zara and luxury retailer Balenciaga, which celebrates the Spanish heritage of both brands. The whole branding and collection of the collaboration is designed in tones of RED, a very popular color in Spanish culture. 

The public relations promotional tactic is showcased through an event and the use of influencers and social media.